For example, how can I write a good CV?. All rights reserved. Let candidates know all about what your agencys recruiters to look for in cover letters when vetting potential candidates. Check out our Guide:Most productive recruitment marketing strategies! One way to recruit easily on Twitter is to put a jobs link right in the company bio, and UPS does just that. Infographics are a fantastic way to illustrate detailed information and statistics in a visually engaging format that is easy for readers to digest - and with the human brain able process visuals 60,000 times faster than text it is easy to see why. Dont miss our 26 welcome new employee post examples and 14 employer branding social media examples. In addition to that, blogs are super easy to share on social media; sometimes even going viral. This cookie is set by GDPR Cookie Consent plugin. Dont be afraid to show your human side. They help employers with media buying, recruitment marketing, employer branding strategy, and more. Should they be more than one page? Six Killer Marketing Ideas for Your Recruitment Agency in 2023 Its also incredibly beneficial for the company too. Investing in a blog not only helps you develop a client base, but it can also help you build your pool of candidates over time. If you already have the assets created, you could also provide some free downloadable templates for candidates to use. The cookies is used to store the user consent for the cookies in the category "Necessary". You can also try to catch attention with a more unique were hiring social media post design tailored to your audience. Podcasts are becoming ever more popular, and are a great place to look if you're looking for creative content marketing ideas. Accenture uses its Facebook to highlight employees career journeys and share job openings for similar opportunities. Our proactive recruiting and centralized talent hub allows us to move quickly to connect hundreds of candidates with your opportunities. Traditional mediums like billboards, newspapers and events dont offer the same immediacy or scalability that social media does. This can increase the number of relevant applications and make the recruitment process more effective. Click the image to see the post on LinkedIn. PDF Federal Register/ Vol. 88, No. 95 / Wednesday, May 17, 2023 / Notices We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Help them out by crafting a list of the top ten skills that should be reflected in their resume. Create an article all about how recruiters can help them get better access to companies, placements, and networking opportunities. Sit down with your team periodically and review the metrics, goals and results of your social media recruitment strategy. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Real-life example: LOreal creates great, relaxedlive video chats on Facebook. Check out our Guide for creating a candidate persona! Sprout Socials Facebook is a mixture of resources for companies to help them improve their employee advocacy practices, employee spotlights and industry insights. It is important for companies to have a positive reputation so they can attract top talent and retain them in the long run. Video is another form of content marketing that has seen exponential growth in the recruitment industry over the last few years. International IT Recruitment with High Standards. Blog posts should also utilise keywords. Real-life example: Allianz has a really amazingcareer blog! Creating the perfect LinkedIn profile doesnt have to be rocket science. You can do this with one picture, through a carousel post, or via a video. Nailing the second interview can be very difficult for candidates especially if they really want the job! Reiners holds a bachelor of arts in art history and psychology from Lawrence University. We can do this by asking them questions about their preferences and needs, such as: - What kind of work environment are you looking for? Social Media for Recruitment By doing so, you can increase brand awareness, build a loyal audience, and ultimately drive business growth. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Although, remember not to overwhelm your post with too many blocks of text, and try to keep it as concise as possible. Human Resources Industrial & Manufacturing Medical & Science Office, Clerical, & Administrative Retail Transportation Warehousing Your new job starts here. Social media is an excellent resource to promote your employer brand to potential employees that may not be looking at your job descriptions. Recruitment content is one way to connect with potential job seekers. See how the Instagram and LinkedIn example posts below use a fun quiz and a big bold question targeted directly at the candidates they are looking to hire (software developers and freelance marketers). Chipotle cashed in on promoting its work opportunities on TikTok. If interested in purchasing, please contact: [email protected] for more information. The traditional resume may be great at summarizing a candidates professional background, but it offers little insight into who they actually are as a person. Social media recruiting is a recruitment strategy that combines elements of employer branding and recruitment marketing to connect with and attract active and passive candidates on the digital platforms they frequent. . This will help you determine which platforms and strategies yield the highest quality candidates in the shortest time frame. We all know that the hiring process can drag out weeks and even months. A hashtags relevancy and the quantity of people following it will vary by platform. To connect with the best people you have to go where they go, and these days that means social media. Top 100 Recruiting Agencies - The Manifest From blog posts and social media updates to case studies and whitepapers, we have the experience and knowledge to create content that resonates with your audience and positions your agency as a thought leader in your industry. That brevity isnt a bad thing, though, as Twitter has become a go-to source for news and events. Follow and interact with prospective candidates. Besides career advice, it also features employee insights and a great explanation of insurance in a nutshell.Check it out: If youre looking for more real-life examples of awesome recruitment content by big brands, check out our blogs: Hopefully, these examples will inspire you andspark your imagination! Whos on Facebook: Facebook has more than 2 billion global users, including 207 million in the United States. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Writing the perfect cover letter is something that many candidates dread doing, and you can help! These 11 recruitment content ideas used by big brands will inspire you and help you get creative with your own recruitment content. Add visual branding, to link the job post to your company. This cookie is set by GDPR Cookie Consent plugin. Its casual atmosphere can shed some light on an individuals personality away from work, and it provides countless ways to find and connect with candidates. Do Not Sell My Personal Information. It does not store any personal data. Five reasons to engage Prominence Less Hassle A new website is hard work! Likewise, broad terms can get lost in the mix while overly specific terms may have no following. Built In is the online community for startups and tech companies. Provide important information about the vacancy (such as the job title, office location, required qualifications, working hours, salary, etc.). How to build a content calendar | Recruitment Marketing | BlueSky PR Create an article around the most effective resume formats that hiring managers and recruiters love to see. 5 simple tips for choosing the right recruitment agency; Each recruitment agency is completely different, and not every agency-client relationship will work. We're #HiringWe are seeking to #recruit a finance assistant to support the financial operations of the organisation and ensure timely and accurate reporting among other duties.Apply via this link: https://t.co/dJQ5jITaYgDeadline: 21st Feb 2022 pic.twitter.com/N47fv3it9M, A post shared by +WeCreate Media (@wecreate.agency). Do you regularly need to create job posts and other recruitment social media content? There are hundreds if not thousands of ways to format a resume. Vulnerability in Employer Branding: Why to Avoid Bragging on Your Career Site. HeadSpace covers all aspects of their company from employee testimonials to customer appreciation letters, perks and benefits and the overall work culture. Reddit ads. Websites with videos rank 53x more on Google. Contribute to these groups in a meaningful way and youll always be welcome. You can mention your values, and what its like to work for you. Recruitment advertising agencies are a core part of talent acquisition. To get the ball rolling, here are 60 of the best recruitment agency blog ideas topic ideas. Sharing positive stories is a nice way to show people you care, even if they're not customers. Suggest a few things that candidates can easily do to separate themselves. Demand Generation Create interest and stand out in your industry. ; Content Creation Attract and convert meaningful traffic using SEO. Technology Staffing | Adecco Trusted Staffing & Talent Solutions | Hire Staff & Find a Job | Robert Half America's Best Professional Recruiting Firms 2023 - Forbes By clicking Accept, you consent to the use of ALL the cookies. Candidates need a pep talk, and your agency is in a great position to give one to them! Whether you're using social to sell sneakers, timeshares, or the latest job opening at your company, follows, Likes, and shares are what . See how the hiring video posts below paint a picture of the role itself, how the application process works, and the workplace culture, all while giving a more human front to the company. They also dont provide built-in tracking that collects the data youre most interested in, like page views, engagement and followers. Analyze what areas of recruitment your company struggles most with and prioritize that in your strategy. 12 Recruitment Strategies to Hire Top Talent | Built In This will help draw peoples interest and convince them to apply to the open role. Privacy | Therefore, always use the real photos of your employees and your office to showcase yourcompany culture. Odds are your prospective candidates are sharing their own thoughts and opinions on social media, which is the perfect opportunity to start a conversation. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. ; Sales Enablement Leverage content and sales tools to close deals fast. The Top 20 Benefits Of Blogging For Business In 2020, Revealed: The 7 Best Blog Writing Services In 2020, Blog Strategies 101: How To Create A Blog Content Strategy, Share unique insights and your agencys point of view, Nurture potential clients by providing information on your services, Educate clients and peers about the recruitment industry as a whole, Provide valuable tips and information about the recruitment process, Establish authority in your industry/sector, Answering common questions about the recruitment process, Providing case studies, examples, and best practices, Responding to trending topics in the recruitment industry, Responding to current events and how your audience is affected, Introducing the public to your recruiters and company culture, Why using a staffing firm can help land the job of your dreams, How to make sure your job ad is millennial-friendly, Why you need to diversify your hiring process, 10 ways a recruitment agency can help your business, Negotiating your employment contract: All you need to know, Are you emotionally intelligent? Narrowing the applicant pool early in the recruiting process will let you spend more time focusing on the best applicants. Get inspired by these 25 examples. Make sure whatever trends related to the hashtag align with the companys mission. Microsofts #microsoftlife on Instagram is a compilation of posts from employees sharing their experiences and the company showcasing some of its work and office culture. We also use third-party cookies that help us analyze and understand how you use this website. Employer Branding Ideas: How do Facebook and HubSpot attract talent? $50 - $99 / hr. Recruitment Marketing Tips: 11 Recruitment Content Ideas Suggestions can easily be tailored to different industries, sectors, and job roles. Try instead to include good-quality photos of real employees that show emotions and look inviting. 8 proven SEO recruitment tips. Create a blog article all about the key elements of a good job ad. Keywords are the backbone of driving readers to their blog. This could be posted separately on social media or added to a blog post as a way to provide additional context. We can name several ways, including reaching a broader spectrum of professionals, grabbing the attention of top candidates, and growing your employer brand. See jobs at top tech companies & startups. A blog is a great way of doing this. It also provides insight into their interests, endorsements and referrals. Working with an agency streamlines the discovery of skilled applicants, saving time, money and resources in the process. Your strategy will change plenty over time as you learn and evolve, so you dont need to worry about getting it perfect at the outset. 10 - 49. Podcasts help to humanise brands and give them a voice that candidates and end-hirers can relate to. Promote recruiting and networking events. A content calendar should be a key part of a wider, thought-out content marketing plan. When it comes to the digital world, video is now king. Blogging is one of the most popular types of content marketing for recruitment businesses as it enables you to demonstrate your knowledge of the sectors you specialise in, provide thought leadership and offer advice to candidates and clients. Who doesnt love job perks? Now, lets also look at how else you can format your were hiring social media posts, including different content examples to inspire you. Seeing a friendly, real persons' face will help calm candidates interview anxiety. Still looking for more ideas? If you have several job openings, its possible to promote all of them in a single hiring post. However, that doesnt need to be the case. It is also a great opportunity to plug any podcast episodes where your agency founder(s) or manager(s) have been a guest on. Heres some tips and tricks to get you started on recruiting through social media. The recruitment industry is a competitive one. Lets be honest - creating great recruiting content for every step of the candidate journey is hard.Even the most successful recruiters and HR professionals sometimes run out of ideas. Manage a portfolio of prospects, identify key stakeholders. Businesses of all sizes and ages can benefit from investing in content marketing as it is a great way to get your brand seen by more people. Dont be afraid to respond directly to content theyve posted (just dont be creepy or generic) and encourage them to direct message you to continue the conversation. If you want to add more personality to your were hiring post, try filming an engaging and informative video. They need to advertise their company and make sure that they are attracting the right candidates. Each recruitment agency is completely different, and not every agency-client relationship will work. The key is to create content that is high-quality, relevant, and adds value to the target audience. It is what will make your company stand out from others in the industry. 11 Content Ideas for Social Recruiting. Dont forget that overly posed pictures with fake smiles or obvious stock photos can put people off. Looking for more recruitment social media content ideas? Before you get too engrossed in the likes and follows, make sure that youre also tracking recruitment metrics. Creating an article about trending recruiting industry news and any other recruitment topics currently in the headlines. And so much more! 12) Manpower. Real-life example: Check out this infographic by Hotjar that shows 5 stages of their recruiting process: Incorporate podcasts into your application process!Creating 5 minutes podcastsis a great way to let candidates quickly get a feel for the job - and the manager theyd be working under. Building out your social media recruiting strategy is a crucial next step. It shares perks of working at Chipotle some of which include learning how to cook and getting educational costs covered by the company. There is a ton of great podcast content out there that can help hiring managers to stay up to date with current recruitment industry trends. These cookies will be stored in your browser only with your consent. Regardless of your platform of choice, youll be able to send candidates one-to-one messages. Engage with people of interest by following, liking and commenting on their content. If youre looking for applicants with a specific skill set, its a good idea to include the requirements for the open position in your social media post. PepsiCos jobs account highlights company achievements, employee resources and testimonials. It includes the largest agencies we know along with smaller ones that might focus on just a region or vertical. As a recruitment agency, you are in a great position to share some of your insights on retention strategies to help clients or potential clients. Here's what you need to know: Dominating SEO requires fresh and regularly updated content Target niche personas and industry experts with paid advertising opportunities on different social platforms. First, it's important to understand which keywords and phrases people search for when looking for recruiters. And dont worry, we hate spam too! Candidate journey customisation software that helps provide a better experience for your applicants, 'stand out from the crowd' as an employer and attract more & better talent. Videos are powerful in many aspects, both for a website and your own brand. Here are some ideas of different types of content to share on different recruitment marketing channels. In order to help people find the perfect job, we need to take a different approach. Whether companies should state the salary on their job ads is currently a hot topic of debate. Even better, because social media is both so broad and direct in the audiences it allows you to reach, you can connect with specific audiences on an individual level, lending to a more personalized experience for candidates. Plus, discover our content creation platform for recruitment teams that enables anyone to create professional branded images, animations and video content, in a few clicks. How to Leverage Content Marketing to Supercharge Your Recruiting Despite the potential to connect with and recruit millions of candidates, many companies still havent embraced social media recruiting, and those that have often operate without a cohesive strategy. How to Optimize Your Hiring Process for Specific Hiring Needs? This is an excellent way to start the conversation, but dont lead with a hard sell. There is a ton of great podcast content out there that can help hiring managers to stay up to date with current recruitment industry trends. But lets first go over the basic content elements to include and general best practices for your hiring post: Make sure to use both the social media visual and the caption to convey your information. How to Connect With Candidates on Youtube: This one is a little more straightforward. Instead of simply posting about jobs you are hiring for or the services you offer, you are producing content that educates or adds real value to prospects to help them solve any issues or pain points they may be experiencing. Job interviewers can also get a bit stressed during the interview process. They also help businesses by providing them with a unique opportunity to present their take on the latest industry trends, offer advice and share insights into their company culture which can be extremely beneficial for employer of choice messaging when hiring internally. Temporary, Temp to Hire, and Direct Hire Jobs Remote and In Person Talking head videos, where an individual talks directly to the camera of their smartphone or laptop, are an extremely effective and popular method for recruitment professionals to get themselves in front of their audiences on social media. These cookies ensure basic functionalities and security features of the website, anonymously. Sixty-nine percent of job seekers say that a companys reputation is a critical factor when considering a new job. Retweet and share timely information by live-tweeting and live-streaming. In this article, we will explore how recruiters can create content that will attract top candidates and what they should be focusing on when doing so. In fact, 7 European countries are ranked in the top 10 best . Blogs should be filled with information about the company and its recruitment process. Smart recruiters understand that they can help job seekers by providing valuable training and guidance. Internal HR teams . Find content. It is essential that you create personas of your ideal audiences so that you have a clear understanding of their wants, needs and the pain points that they are experiencing, alongside the channels they use to seek out information. The tips in this article will help you be successful in your recruitment marketing efforts. Tip #1: Know your audience First and probably the most important rule for creating great recruitment content is: Know your audience. Candidates may want to network to expand their potential offers, and companies always want to expand their talent pool.